New Codes of Luxury: The Rise of Branded Residences

Category:

Insights

24 Jun 2026

The branded residences sector is redefining luxury. From fewer than 300 schemes in 2015 to nearly 1,000 today, the market has tripled in just a decade and is forecast to almost double again by 2035. As hospitality, automotive and lifestyle brands continue to expand into the sector, branded residences are becoming an increasingly important strategic growth opportunity.

The latest New Codes of Luxury: The Rise of Branded Residences, created by Together Group in collaboration with The Future Laboratory, explores the forces driving this evolution. Combining market analysis, global case studies and interviews with senior leaders across hospitality, automotive and real estate, the report examines why brands are entering the market, what differentiates the most successful strategies, and how the sector is evolving to meet the expectations of future luxury consumers.

Our Founder & CEO, Dean Main, contributed to the report, sharing Rhodium's perspective on what it takes to build a successful branded residences proposition and the importance of protecting brand value through the right strategy and operational approach.

Download a copy here: https://lnkd.in/dF5qAr6i

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