Living Longer, Living Better

FROM WELLNESS TO LONGEVITY

High-spec gyms, spas, and pools have long been staples of top-tier developments. But what once set a residence apart is now simply expected. The next frontier? Integrated longevity — a holistic and scientific approach to enhancing the quality of life over time.

We're now seeing homes designed not just for comfort and beauty, but for biological optimisation. Think red-light therapy suites, hyperbaric oxygen chambers, oxygen-enhanced air systems, infrared saunas, cryotherapy pods, and biohacking labs — all tailored for private use. Some developments also appoint functional health advisors or partner with medical-grade wellness providers to offer concierge-level support at home.

Wellness at Lancer Square, London W8

LONGEVITY IS THE NEW LUXURY

The pandemic accelerated a shift in priorities among the global elite. Health is no longer a private concern — it's a lifestyle status symbol. This evolution is influencing real estate design, architecture, amenities, and operational models, creating new opportunities for both developers and brands.

Key trends include:

• Dedicated longevity spaces within homes

• Medical-grade water filtration and air purification systems

• On-demand access to specialists — from longevity doctors to physiotherapists — through service partners

• Community-based longevity offerings in branded residences, where residents can access cutting-edge treatments without leaving home

Spa Reception, The Bryanston, London W1

DESIGNING FOR TOMORROW'S HOMEOWNER

At Rhodium, we are seeing this demand firsthand across our portfolio. Longevity-driven amenities are no longer niche — they are fast becoming a core part of the brief, especially in new developments targeting the UHNW segment. What once seemed gimmicky is now a powerful sales driver and a defining element of futureproof design.

While many of the technologies remain emerging, what matters most to buyers is access. The ability to personalise their environment for physical resilience, cognitive clarity, and cellular health is seen as both an investment and a luxury.

Pool, Park Modern, London W2

GLOBAL SHIFT, ROOTED IN LIFESTYLE

From London to Dubai, from Mykonos to Beverly Hills, a growing number of homes now feature entire floors or annexes dedicated to longevity — a far cry from the simple home gym of the past.  The SHA Residences in UAE are designed around medical wellness, offering residents access to advanced diagnostics, anti-ageing therapies, and personalised health programmes.  Amaala in Saudi Arablia features a “Longevity Plaza” operated by Clinique La Prairie, blending cutting-edge science with holistic care.  In Miami, The Atelier by Sam Nazarian’s The Estate Group is positioning itself as a biohacking destination, with red-light therapy, NAD+IV infusions, and in-house functional health consultants.  Even traditional hospitality brands are evolving – Six Senses Residences, for instance, are integrating longevity science into their wellness programming, with some locations offering sleep optimisation, integrated movement therapries, and energy healing as part of daily life. 

As longevity becomes the defining lens through which the wealthy view wellbeing, real estate must rise to meet them there.

For a deeper dive into how longevity is reshaping private homes, Rhodium contributed to an article in the Financial Times: “How the Super-Rich Are Designing Homes for Longevity” – FT.com